Neil, an Entrepreneur and Inventor, Developed New Software to Help

question 79

Multiple Choice

Neil, an entrepreneur and inventor, developed new software to help retail stores manage their supply chain effectively. He was able to successfully sell his software to the retail industry. However, certain unscrupulous organizations began producing cheaper versions of the software. This lowered the popularity of the original version. Which of the following factors is affected by the knock-offs?

• A) organizational suitability
• B) technological feasibility
• C) economic viability
• D) capability development
• E) social adaptability

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Definitions:

Cognitive Dissonance

The uneasy psychological state of having two or more opposing beliefs, ideas, or values concurrently.

Festinger and Carlsmith

Researchers known for their 1959 cognitive dissonance experiment which demonstrated how individuals seek consistency among their cognitions.

Counterattitudinal Behaviour

Actions that contradict one's own beliefs or attitudes, often used in experiments to explore cognitive dissonance.

Vignette

A short impressionistic scene that focuses on one moment or character and gives a trenchant impression about that character, an idea, setting, or object.