_____ Refers to a Process by Which a Product, Service

question 117

Multiple Choice

_____ refers to a process by which a product, service, or business model takes root initially in simple applications at the bottom of a market and then moves "up market," eventually displacing established competitors.

• A) Reverse mentoring
• B) Concentric diversification
• C) Strategic liquidation
• D) Disruptive innovation
• E) Crowdsourcing

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Definitions:

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or loyalty.

Product Features

The attributes or characteristics that make up a product, distinguishing it from others in the market.

User Status

The classification of users based on their engagement level, experience, or purchase history with a service or product.

Psychographic Segmentation

A marketing strategy that divides potential customers into segments based on their personality traits, values, attitudes, interests, or lifestyles.