If a Firm Can "Pull Off" a Technological Innovation, Executives

question 31

Multiple Choice

If a firm can "pull off" a technological innovation, executives must consider

• A) the economic feasibility of new technologies.
• B) the long-term commitment of substantial resources.
• C) whether there is a good financial incentive for doing so.
• D) if they can recoup the costs of their investments in technological innovations
• E) the lack of staff time to work on the technology.

Outline and evaluate the primary functions of mass media from a functionalist perspective, identifying their significance in contemporary society.

Formulate personal media-related communication practices from a sociological perspective, incorporating the use of social networking sites and texting.

Predict the future impact of mass media on social life, employing theoretical perspectives and contemporary examples.

Critically assess mainstream news media reportage of political events through the lens of critical theories.

---

Definitions:

Sensory Receptors

Specialized cells or structures in the body that detect stimuli from the environment and convert them into neural signals.

Blood Vessels

Tubes in the body through which blood circulates, including arteries, veins, and capillaries.

Circular Disk

A flat, round geometric shape or object that has a circular boundary.

Iris

The colored part of the eye surrounding the pupil, responsible for controlling the diameter of the pupil and thus the amount of light reaching the retina.