When an Organization Asks Itself About Whether to Acquire New

question 19

Multiple Choice

When an organization asks itself about whether to acquire new technology from an outside source or develop it internally, it is known as

• A) technology trading.
• B) make-or-buy decision.
• C) benchmarking.
• D) positioning.
• E) differentiation.

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Definitions:

Word of Mouth

The informal communication among consumers about products or services, often considered a powerful form of marketing.

Brand

A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

Product Curators

Individuals or companies that select and present a collection of products, typically emphasizing quality or thematic consistency, to target specific consumer interests.

Influencers

Individuals with the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.