Aaron, the CEO of a Multinational Company, Has Decided to Implement

question 76

Multiple Choice

Aaron, the CEO of a multinational company, has decided to implement certain new corporate processes for increased efficiency and productivity. He wishes to conduct the implementation in a phased manner in all divisions of the company, throughout the world. Also, he wishes to inform every employee of the impending change and ensure that they fully understand its implications. Which of the following is a reason why he should send an e-mail describing the changes and its benefits?

• A) It supports interpretation of subtle nonverbal cues conveyed by a sender.
• B) It is the most appropriate tool to communicate sensitive or private information.
• C) It allows information to be shared rapidly with large numbers of stakeholders.
• D) It engenders more trust among users than face-to-face communication does.
• E) It is a highly effective tool for communicating and solving complex problems.

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Definitions:

Possession Utility

The value added by the process of transferring the ownership of a product or service from one party to another, enhancing its appeal to potential buyers.

Ownership Utility

The added value or benefit provided to a product or service by ensuring that the consumer has the legal right or ownership to use or dispose of it as they see fit.

Product Availability

The extent to which products are in stock and can be purchased by consumers at any given time.

Exchange Process

The exchange process refers to the series of actions in which two or more parties give something of value to each other, usually in the context of business or trade.