Some Companies Use ________ to Create Buzz and Excitement in Advance

question 56

Multiple Choice

Some companies use ________ to create buzz and excitement in advance of a new product launch.

• A) informal rumors
• B) grapevine gossip
• C) planned communications
• D) e-mail communication
• E) web-based social media

---

Definitions:

Collective Agreement

A written contract negotiated by a group of employees, usually through a union, concerning wages, hours, and working conditions.

Certification

Official recognition or guarantee that an individual, organization, product, or service meets established standards.

Labour Relations Board

A governmental agency responsible for enforcing labor laws, including the regulation of unions and the adjudication of labor disputes.

Strike

Withdrawal of services by employees.