Stretch Goals Are

question 3

Multiple Choice

Stretch goals are

• A) the targets that are exceptionally demanding and novel.
• B) the set of goals whose primary focus is to protect organizations from being sustainable.
• C) the targets that merely exhort employees in general terms to improve performance and start doing their best.
• D) the goals that conflict with people's personal values and interests.
• E) the goals that are high enough to inspire better performance but at the same time are always unattainable.

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Definitions:

Prestige-value

The perceived value of a product or service based on its prestige, status, or luxury appeal, rather than its functional attributes.

Price-prestige

The phenomenon where consumers perceive higher-priced goods to be of superior quality, leading to a positive correlation between price and the amount of prestige or status believed to be conferred by a good.

Promotional Mix

The combination of marketing tools used by a business to execute its promotional strategy, including advertising, sales promotion, public relations, and direct marketing.

Personal Selling

A direct marketing approach involving face-to-face sales presentations to potential buyers to persuade them to make a purchase.