In Charleston, South Carolina, About One-Fifth of the City's Population

question 9

Multiple Choice

In Charleston, South Carolina, about one-fifth of the city's population consisted of various ethnic minorities, but only 12 percent of the employees hired in the public sector were minorities. The city government responded to this issue by increasing minority group members' participation in public contracts. This special program taken up by the government authorities is an example of

• A) affirmative action.
• B) glass ceiling.
• C) nepotism.
• D) ethnocentrism.
• E) crowdsourcing.

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Definitions:

Differentiated Targeting Strategy

A marketing approach where a company targets multiple market segments with specific products or services tailored to each segment’s needs and preferences.

Niche Marketing Strategy

A marketing approach focusing on a specific segment of the market, tailored to meet the unique needs of that target audience.

Undifferentiated Targeting Strategy

A marketing approach that views the market as one large segment and targets it with a single marketing mix.

Potential Savings

The amount of money that could be saved over a period of time by making certain decisions or changes, often highlighted as an incentive.