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_____ spot, create, and exploit opportunities.
Location-Based Promotions
Marketing efforts tailored to a consumer's location, often through mobile devices, to offer relevant deals and advertisements.
Social Media
Platforms and technologies that enable users to create and share content or to participate in social networking online.
Interactive Messaging Options
Methods that allow for two-way communication between businesses and their customers, often through digital channels.
Mobile Marketing
Marketing strategies and campaigns designed to reach consumers through their mobile devices, such as smartphones and tablets.
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