Kaplan Corp

question 81

Multiple Choice

Kaplan Corp. is evaluating the purchase of a small firm, Pahl Inc., which manufactures ornamental gadgets, products involving advanced technology. These products are expected to revolutionize the home construction industry. Pahl has only a minor share of this growing market, but the market is expected to grow rapidly. In which of the following categories of business in the BCG matrix would this firm be placed?

• A) cash cows
• B) stars
• C) spinoffs
• D) question marks
• E) dogs

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Definitions:

Standard of Living

The extent of financial well-being, luxury, material objects, and fundamental requirements available to an identified socioeconomic class or geographical zone.

CPI

This index measures the average prices across a specified set of consumer goods and services, weighted accordingly, to serve as a benchmark for inflation, known as the Consumer Price Index.

Consumer Price Index

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, used to estimate the economy's inflation rate.

Inflation Rate

The annual percentage increase in the general price level of goods and services, reflecting the rate at which the purchasing power of currency is eroded.