In Order to Reduce Production Costs, Seuss Inc

question 35

Multiple Choice

In order to reduce production costs, Seuss Inc., an automobile manufacturer, decided to buy out a glass plant and begin manufacturing the glass for the windows of cars on its own. The corporate strategy adopted by the company is known as

• A) concentration.
• B) vertical integration.
• C) related diversification.
• D) unrelated diversification.
• E) differentiation.

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Definitions:

Summary-of-benefits

A concise presentation or list detailing the advantages or positive outcomes of a product, service, or proposal.

Indecisive Prospect

A potential customer who is hesitant or struggles to make a purchasing decision, often requiring additional information or reassurance from a salesperson.

Negotiation Close

A sales technique where the salesperson seeks to conclude a deal by negotiating terms that are acceptable to both the buyer and seller.

Direct Close

A sales technique where the salesperson directly asks the prospect to make a purchase decision.