Examlex
The ________ of an organization refers to the processes by which decisions are evaluated and made on the basis of right and wrong.
Script Placement
The strategy of embedding promotional messages within the narrative content of media, such as movies or TV shows, in a subtle way.
Brand Names
The names given to products or services by companies to distinguish them from competitors, serving as a key component of brand identity.
Narrative Placement
The strategic incorporation of a brand or its message into a story or content in a way that feels natural or integral.
Secret ARGs
Alternate Reality Games that are kept hidden or unannounced, engaging participants in a game that blends the real world with puzzles and storytelling.
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