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John Rawls, a philosopher, maintained that only a person unaware of his or her own identity can make a truly ethical decision. This thought experiment is based on
Negative Reinforcement
Removing an unpleasant or negatively valued stimulus from a situation, thereby strengthening the behavior that precedes this removal.
Intermittent Reinforcement
A conditioning schedule in which a reward is not given every time the desired response is performed, enhancing the response's resistance to extinction.
Peer Pressure
Influence exerted by a peer group, encouraging individuals to change their attitudes, values, or behaviors to conform to group norms.
Anti-Smoking Messages
Communications aimed at promoting the cessation of tobacco use, often highlighting the health risks of smoking and second-hand smoke exposure.
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