A Supervisor of a Retail Outlet Is Facing an Ethical

question 29

Multiple Choice

A supervisor of a retail outlet is facing an ethical dilemma. She uses the formal process of ethical decision making to resolve the issue. Which of the following steps will she begin with?

• A) defining the complete moral problem
• B) determining the legal requirements
• C) understanding all the moral standards
• D) proposing a convincing moral solution
• E) evaluating the success of the solution

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Definitions:

Quantitative Data

Quantitative data consists of numerical measurements and statistics that can be analyzed mathematically to identify patterns and trends.

Primary Data

Data collected directly by the researcher for a specific research purpose or project, not previously gathered or used.

Marketing Mix

A set of actionable marketing tools—Product, Price, Place, and Promotion—that a company uses to pursue its marketing objectives in the target market.

Target Audience

A specific group of consumers identified as the recipients of a particular marketing message or campaign, based on demographics, interests, or other characteristics.