Examlex
What method is used to predict exactly how some variable or variables will change in the future?
Cannibalization
The decline in the number of units sold, income, or market control of a product following the release of a new product by the same company.
MR
Marginal Revenue, the change in total revenue that results from selling one additional unit of a product or service.
MC
The additional cost of producing one more unit of a product or service, known as marginal cost.
Substitute Brands
Brands that offer products or services which consumers may use in place of each other based on preference, price, or availability.
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