Which Type of Manager Is Responsible for Translating the General

question 76

Multiple Choice

Which type of manager is responsible for translating the general goals and plans developed for an organization into more specific activities?

• A) operational managers
• B) functional managers
• C) activities managers
• D) strategic managers
• E) tactical managers

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Definitions:

Linear Forecast

A prediction method that assumes a straight-line relationship between variables over time, typically used to estimate future values based on past data.

All-You-Can-Afford

A budgeting approach where spending on marketing or other business activities is based on what a company can afford rather than strategic planning or revenue projections.

Percentage of Sales Budgeting

A method for setting a marketing budget based on a fixed percentage of the company's sales.

Competitive Parity

A strategy where companies set their advertising budget based on matching the competitor's absolute level of spending or the proportion per market share.