Additional Case 1.3 Your Company Sells High-Tech Products Throughout the World and Is

question 20

Multiple Choice

Additional Case 1.3
Your company sells high-tech products throughout the world and is following a differentiation business strategy. The business environment for the company is volatile, rapidly changing, and highly complex. The company is highly entrepreneurial and has a strong moral commitment to quality products, employee job satisfaction, and corporate social responsibility. The management team has decided to create a common company culture among the various national and international subsidiaries.
-Refer to Additional Case 1.3.Which of the following HR strategies would most likely support the company's business strategy?

• A) Implementing highly structured procedures
• B) Using piece rate pay plans and bonuses
• C) Closely monitoring workers
• D) Encouraging creativity

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Definitions:

Co-Branding

A marketing partnership between at least two different brands of goods or services to leverage the strength of each brand.

Brand Equity

The value and strength of a brand that determines its worth, shaped by consumer perceptions, experiences, and associations.

Brand Awareness

Refers to how familiar the general public or target audience is with a brand and its products or services.

Product Packaging

Involves the technology and design of enclosing or protecting products for distribution, storage, sale, and use, including the process of design and production of packages.