Which of the Following Statements About Shrinkwrap Contracts Is True

question 25

Multiple Choice

Which of the following statements about shrinkwrap contracts is true?

• A) The label on shrinkwrap contracts states that by removing the shrinkwrap, the buyer accepts the terms of the software seller's licensing agreement.
• B) Shrinkwrap contracts are enforceable even when the terms violate contract rules such as unconscionability.
• C) The practice of using shrinkwrap contracts never raises ethical problems like those involved in the use of small print, complex, or "hidden" language.
• D) Critics point out that all the consumers understand the shrinkwrap contracts before accepting the terms and conditions.

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Definitions:

Objective and Task

A method of setting marketing budgets based on defining specific objectives and then estimating the costs of the tasks necessary to achieve these objectives.

Linear Forecast

A mathematical technique used to predict future data points by analyzing the linear relationship between variables.

All-You-Can-Afford

A pricing strategy that bases the price on the customer's ability to pay, rather than fixed pricing.

Promotion-to-Sales Ratio

A metric that compares the cost of marketing and promotion activities to the revenue generated from sales.