In Recent Years, There Has Been a Great Deal of Concern

question 24

Multiple Choice

In recent years, there has been a great deal of concern about companies, called patent _____, who purchase patent rights without the intent of directly using them. Instead, these patent-holding firms demand licensing fees from companies who knowingly or unknowingly infringe upon their patent rights.

• A) trolls
• B) hawks
• C) squatters
• D) confiscators

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Definitions:

Conscious Marketing

An ethical approach to marketing that acknowledges a company's broader responsibilities and the impact of its practices on customers, society, and the planet.

Social Responsibility

The obligation of individuals, organizations, or businesses to act for the benefit of society at large.

Community

A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

Marketing Ethics

Principles and standards that define acceptable conduct in the marketing of goods and services.