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Which of the following statements is false?
Organizational Buying Criteria
Factors that businesses consider when making purchasing decisions, including price, quality, service, and supplier reputation.
Supplier's Products
Goods or materials that are provided by vendors or manufacturers to businesses or consumers.
Objective Attributes
Observable and measurable product features that can influence consumer decisions, such as price, quality, and functionality.
Buyer-seller Relationships
The ongoing interactions and engagements between buyers and sellers, which can influence the buyer's satisfaction, loyalty, and repeat purchase behavior.
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