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Additional Case 15.1
Billiards, Inc. makes collapsible pool cues and other billiard products. Tegau, the general manager, has called a management team meeting with Tammy, the director of HR; Gary, the VP of operations; Ramonia, the employee relations specialist; and Ryan, a labor relations consultant.
Tegau wants ideas from her management team about what to do concerning the possible unionization of their workers. Tammy suggests that they do nothing, let the union conduct its vote, and if certified, treat it as a legitimate worker representative of the workers. Gary says the firm should begin aggressively opposing union organization. He thinks first-line supervisors should be brought in and told that if workers in their areas vote for the union, the supervisors will lose their jobs and the company might sell off the unionized part of the business. Ramonia suggests that Billiards, Inc. tell the employees about their current plans to upgrade employee benefits and working conditions-a project she's worked on for the last six months.
Management decides to mildly oppose the union but the union is certified anyway. Tegau is now in her first contract negotiation. Ryan explains to the union that if they will accept flexible work rules, the employees can have more fulfilling jobs, the company will save money which it can spend on benefits, and the union will start with a positive relationship with the company. The union representative says "No way. We go on strike in ten days."
-Refer to Additional Case 15.1.Ryan's negotiating strategy is called:
Persuasive Message
A communication strategy aimed at influencing or convincing the audience towards a particular opinion or action by presenting logical reasons and emotional appeals.
Sales Messages
Communications designed to persuade or inform potential customers about a product or service with the intention of making a sale.
Potential Buyers
Individuals or entities who may be interested in purchasing a product or service.
Purchasing Process
The sequence of steps or actions taken by individuals or organizations to acquire goods or services.
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