An Important Tool for Proving a Prima Facie Case of Adverse

question 120

True/False

An important tool for proving a prima facie case of adverse impact is the four-fifths rule.

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Definitions:

Prospect

A potential customer or client who has been identified as fitting the target market criteria but has not yet made a purchase.

Prestige Proposition

A marketing strategy that emphasizes the luxury, exclusivity, or superior status of a product or service to attract high-end consumers.

Public Relations

The nonpersonal communication of information that is not paid for by an individual or organization.

Royal Family

The immediate family of a king or queen, including spouses, children, and sometimes extended relatives, who typically hold ceremonial, social, or political roles.