Examlex
Basing a layoff on performance can be a legal hazard for an employer if the employee's performance has not been well documented over a period of time.
Cost-Per-Contact Basis
A method of advertising budget allocation that considers the cost of reaching an individual member of the target audience.
Indirectly Paid
A form of compensation or remuneration not made directly through monetary payments but through other benefits or services.
Wasted Coverage
Advertising or marketing effort that reaches an audience not interested in the product, resulting in inefficient spending.
Personal Selling
A sales approach involving direct interaction between a salesperson and a potential customer, usually aimed at persuading the customer to make a purchase.
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