Raters Who Commit Severity Errors Generally

question 47

Multiple Choice

Raters who commit severity errors generally:

• A) rate employees on the basis of liking.
• B) restrict ratings to the high portion of the appraisal scale.
• C) restrict ratings to the low portion of the appraisal scale.
• D) rate employee performance similarly in all appraisal areas.

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Definitions:

Marketing Communications

The various methods and tools used by a company to relay messages and information to market its products or services.

Promotional Mix

A blend of different marketing methods such as advertising, sales promotion, public relations, direct marketing, and personal selling used to achieve specific marketing goals.

Prospective Buyers

Individuals or entities showing interest in purchasing products or services.

Marketing Mix

The blend of product, price, place, and promotion strategies used by a company to market its products or services effectively.