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Which of the following individuals is responsible for developing the permanent income theory of consumption?
Observational Data
Observational data is information collected through direct observation of behavior or phenomena, without intervention or manipulation by the researcher.
Nielsen
A global measurement and data analytics company providing insights into consumer behavior and media consumption.
Online Ratings
Assessments or evaluations made by consumers on websites about products, services, or businesses, usually in the form of stars or points.
TV Ratings
A measure of the size and composition of a television program's audience, used by broadcasters and advertisers to determine the program's popularity.
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