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Lillian,the VP of HR,insists that a career development program should be implemented at Dresses,Inc.She notes that employee turnover is increasing and many employees complain that they feel stuck in dead-end jobs.Patty,the president of HR,claims that due to the recent economic downturn,it is impossible to implement such a program.From this scenario,it is most likely that:
Discontinuous Innovation
A breakthrough product or service that significantly changes the market or how consumers interact with a market.
Categories Of Adopters
Categories of adopters refer to the classification of individuals within a market divided by how soon they adopt a new product or innovation, often outlined as innovators, early adopters, early majority, late majority, and laggards.
Laggards
In the context of marketing and innovation, individuals who are the last to adopt new products or technologies, often resistant to change.
Late Majority
A group in the diffusion of innovation theory, representing consumers who adopt new products or technologies after the average member of society, often motivated by a desire to maintain the status quo.
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