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What is the name given to the tendency to think we are better than we actually are?
Intangible Assets
Non-physical assets such as patents, copyrights, trademarks, and goodwill.
Trademark
A recognizable sign, design, or expression which identifies products or services of a particular source from those of others, legally registered to claim exclusive rights.
Intangible Assets
Non-physical assets that possess value, such as trademarks, patents, goodwill, and copyrights.
Goodwill
The intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets.
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