In a Franchise Arrangement,one Business Enters into a Contract with Another

question 71

Multiple Choice

In a franchise arrangement,one business enters into a contract with another to sell its product exclusively.Which of the following is true with respect to a franchise?

• A)The franchisor,in addition to an initial sum of capital,is required to pay a substantial franchise fee as well as regular payments to the franchisee.
• B)The franchisee and franchisor are in partnership together.
• C)The franchisor must comply with rules,standards,and specifications with respect to products and prices.
• D)A franchise arrangement is an effective way to expand the business.
• E)The franchisee provides the product and other supplies and equipment.

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Definitions:

Financial Structure

The mix of a company's liabilities and equity, including short-term and long-term debt, used to finance its operations and growth.

Marshaling Resources

involves organizing, deploying, and managing resources effectively to achieve specific goals or objectives.

Marketing Programs

Coordinated strategies and efforts to promote and sell products or services, including advertising, promotions, sales, and public relations activities.

Franchise Offering

A business arrangement where a franchisor grants a franchisee the right to use its trademark, brand, and business processes to sell goods or services.