A Contract Entered into by an Agent Cannot Be Ratified

question 158

True/False

A contract entered into by an agent cannot be ratified inadvertently by the principal.

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Definitions:

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.

Business Environment

Describes the combination of external and internal factors that influence a company's operating situation, including economic, legal, political, and social conditions.

Brand Position Statement

A declaration that communicates the unique value of a brand to its target market compared to competitors.

Marketing Communication

The use of various channels and tools by a company to convey its marketing messages to its target audience.