AmazonCom Settled a Lawsuit with Barnes and Noble in March

question 26

Multiple Choice

Amazon.com settled a lawsuit with Barnes and Noble in March 2002 that centered on the infringement of what patent?

• A) the personalization of content on an e-commerce site
• B) the use of cookies to track patterns across visits
• C) its "one-click-ordering" process
• D) the "buy it now" feature

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Definitions:

CS-US Association

The process in classical conditioning whereby a previously neutral stimulus (CS) becomes associated with an unconditioned stimulus (US) to elicit a conditioned response.

Predictability

The extent to which future events or behaviors can be foreseen based on current knowledge or past events.

Private Thought Processes

Private thought processes refer to the internal, mental activities individuals engage in, such as reasoning, reflecting, and planning, which are not observable by others.

Skinner

Refers to B.F. Skinner, a renowned psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.