Examlex
Which of the following statements is false?
Consumer Market
The market segment consisting of individual customers who purchase goods and services for personal use.
Segments
In marketing, it refers to subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like interests, needs, or location.
Demographic Segmentation
The process of dividing a market into smaller groups based on demographic factors such as age, income, gender, or education.
Lego Company
A global toy manufacturing company known for its line of interlocking plastic bricks and accompanying accessories.
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