The Value of Is

question 13

Multiple Choice

The value of is:

• A)0
• B)+1
• C)-1
• D)3

---

Definitions:

Selective Retention

The process by which individuals remember only information that reinforces their personal beliefs and attitudes, ignoring contradictory evidence.

Postpurchase Stage

The phase after purchasing a product or service where consumers may evaluate their decision, experience satisfaction or dissatisfaction, and engage in behavior such as feedback or repurchase.

Selective Perception

How individuals selectively focus on certain parts of media communications that resonate with their desires, while overlooking contrary opinions.

Selective Exposure

The tendency of individuals to favor information which reinforces their pre-existing views while avoiding contradictory information.