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Cause Marketing
A partnership between a for-profit company and a nonprofit organization to mutually promote and benefit from social or charitable causes.
Cause Marketing
A strategy where businesses align with social issues or causes to increase brand awareness while also contributing to a social cause.
Societal Responsibility
The obligation of businesses to act in ways that benefit society at large, including ethical practices, sustainability, and community engagement.
Stakeholder Responsibility
Involves the obligations and duties that an organization has towards its stakeholders, including customers, employees, investors, and the wider community, to act ethically and contribute to well-being.
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