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In the formula :
Consumer Acquisition Costs
The total cost associated with acquiring a new customer, including marketing and sales expenses.
Future Corporate Growth
The anticipated expansion and development of a company in terms of revenue, market share, and product offerings, influenced by strategic decisions.
Portfolio Expansion
The strategy of adding new products, services, or markets to a company's portfolio to drive growth and diversify risk.
Marketing Plan
A marketing plan is a strategic document outlining a company’s marketing objectives, strategies, targeting, positioning, and tactics for a specified time period.
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