Which of the Following Statements Is an Instance of Ethnocentrism

question 33

Multiple Choice

Which of the following statements is an instance of ethnocentrism?

• A) Jerry's Garage has an unwritten policy not to hire Hispanic workers as the management believes that they are unreliable.
• B) PBJ Inc. only hires candidates with a high-school diploma as the company processes require a certain level of literacy.
• C) Sunshine Sales hires a majority of Spanish-speaking salespeople, as it has a large market among the Hispanic population.
• D) The U.S. branch of Golden Dragon Ltd., a Chinese company, hires Chinese workers as the management feels that they best reflect the organization values.
• E) Divya's Designs is a bridal boutique that focuses on Indian outfits and caters mainly to Indian clientele.

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Definitions:

Point-Of-Purchase

A marketing term that describes a strategic placement of products or advertising materials in retail stores to influence consumers' buying decisions at the time they are making a purchase.

Push Strategy

A marketing approach where a product is pushed through the distribution channel from producer to the end consumer.

Informative Advertising

Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.