Original,Inc

question 54

Multiple Choice

Original,Inc. ,sells its product under the name "Phido." Quik Corporation begins to market an identical product under the name "Fido." This is

• A)copyright infringement.
• B)patent infringement.
• C)trademark infringement.
• D)none of the choices.

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Definitions:

Merchandising

The variety of activities involved in promoting the sale of products at retail, including display techniques, discount offers, and product placement.

Retailer Goals

Objectives set by retail businesses aiming for customer satisfaction, increased sales, and market presence.

Atmospherics

The use of design, music, lighting, and layout in retail spaces to influence consumers' mood and behavior, enhancing their shopping experience.

Experiential Retailing

A marketing strategy that focuses on creating unique, hands-on shopping experiences for customers to foster brand loyalty.