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Commodity money is a good
Ad Message
The central idea or theme of an advertisement designed to convey a specific message to the target audience.
Impression
In marketing, it refers to the count of times an advertisement or any form of digital content is displayed to users.
Awareness
The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.
IMC Goals
Integrated Marketing Communications (IMC) Goals refer to the objectives set within a strategy aiming to ensure consistency in the message conveyed across all marketing channels and tactics.
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