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If planned aggregate expenditure is less than total production
R and D
Research and Development, a business or government activity that involves the investment of resources in gaining new knowledge and creating new products or processes.
Implementation Phase
The stage in a project, plan, or strategy where plans are put into action or executed.
Marketing Program
A comprehensive plan that outlines the advertising, sales, and marketing efforts for a particular period to achieve specific business goals.
Marketing Tactics
Specific actions or strategies adopted by organizations to promote their products or services, attract customers, and achieve their marketing objectives.
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