An SBU with a Small Market Share of a High-Growth

question 61

Multiple Choice

An SBU with a small market share of a high-growth market is a ________.

• A)star
• B)dog
• C)cash cow
• D)question mark
• E)low-cost leader

---

Definitions:

Z-score

A measure of how many standard deviations an element is from the mean of its distribution.

Standard Normal Curve

A specific instance of a normally distributed curve where the mean is 0 and the standard deviation is 1.

Percentile

A statistical measure indicating the value below which a given percentage of observations in a group of observations fall.

Right-Skewed

Describes a distribution of data where the tail on the right side of the histogram is longer or fatter than the left side, indicating that the mean and median are greater than the mode.