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If total expenditures fall at a given price level,then the
State the Mission
involves clearly expressing the purpose, goals, and values of an organization.
Hierarchy of Effects
A sequence of stages a consumer goes through, from initial awareness of a product to actual purchase, typically including stages such as knowledge, liking, preference, conviction, and purchase.
Consumer's Desire
The wants or needs of customers that drive their purchasing decisions.
Product Features
The specific attributes or characteristics that define a product and distinguish it from competitors.
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