Tim Is Speaking to One of His Professors

question 24

Multiple Choice

Tim is speaking to one of his professors.He tells the professor that he is satisfied with the grades that he has received.In this situation,Tim is the ________.

• A)encoder
• B)message channel
• C)signal channel
• D)decoder
• E)receiver

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Definitions:

B2C

Business-to-Consumer, a business model focused on selling products and services directly to the individual customer.

Buying Processes

The series of steps consumers follow from recognizing a need, evaluating options, making a purchase decision, to post-purchase evaluation.

New Buy

A buying situation in which a customer purchases a product or service for the first time, necessitating a decision-making process.

Buying Process

The series of steps a consumer goes through when deciding to purchase a product or service, from problem recognition to post-purchase behavior.