A Patient Who Swims Several Times a Week Asks Why

question 13

Multiple Choice

A patient who swims several times a week asks why the ears are becoming frequently infected.What should the nurse explain to this patient?

• A) "The pool water is entering your Eustachian tubes."
• B) "The pool water has microorganisms that are entering your ears."
• C) "The pool water is drying out your ears causing skin breakdown."
• D) "The pool water has chlorine that is killing all of the good bacteria."

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Definitions:

Customer-Based Brand Equity

The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.

Customer-Brand Relationship

The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.