Examlex
Information technology (IT)is the segment of technology where computers and telecommunication devices are used that help focus on the use of information in the performance of work.
New-Product Strategy Development
The stage of new-product development in which the company determines the direction it will take when it develops a new product.
Marketing Plan
An action-oriented document or playbook that guides the analysis, implementation, and control of the firm’s marketing strategy.
Development Process
A structured series of activities or steps designed to create a new product, service, or system.
Idea Screening
The process of evaluating new ideas to determine their potential success before investing significant resources into development.
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