Examlex
When discussing a visual, one should not refer to it with physical action and words.
PR Professional
A person specialized in managing and improving the public image and relationships of individuals, organizations, or businesses through various communication strategies.
Pitch
Outreach from a PR professional to reporters to get them to consider a story idea they are proposing to seek news coverage.
Business Wire
A company that distributes press releases and corporate information to news organizations, journalists, and the public.
Advertising Value Equivalence
A metric used in public relations to equate the value of editorial content or earned media to the cost of equivalent advertising space or time.
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