Messages for Goods and Services That Do Not Perform Any

question 63

Multiple Choice

Messages for goods and services that do not perform any discernible function will most likely:

• A) have an emotional appeal.
• B) have a logical appeal.
• C) have a rational appeal.
• D) avoid using pathos to attract consumers.
• E) use logos to attract consumers.

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Definitions:

DPCI Rating

A metric or scale that evaluates digital project complexity or performance; similar to DPCI Score but may imply a rating system.

Team Members

Individuals who are part of a group collaborating towards a common objective, each contributing with their specific skills.

Vision Of Success

A clear and inspiring image or description of what success will look like for a project, initiative, or individual.

Project Champion

An individual, typically within an organization, who passionately supports, promotes, and ensures the success of a project.