A Sales Description Based on Factual Material Will Most Likely

question 56

Multiple Choice

A sales description based on factual material will most likely:

• A) have an emotional appeal.
• B) avoid using the logical appeal.
• C) have a rational appeal.
• D) use pathos to attract consumers.
• E) avoid using logos to attract consumers.

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Definitions:

Expert Power

The influence and authority one possesses as a result of one's experience, skills, or knowledge in a specific area.

Reward Power

The capacity to influence others' behavior by offering them positive incentives.

Coalition Building

The process of assembling a group of diverse organizations or people to pursue a common goal or address a specific issue through collaboration.

Upward Appeals

A tactic in which an individual attempts to influence a decision or receive support by appealing to higher-level superiors or authorities.