Examlex
Differentiate tangible rewards from intangible rewards and intrinsic benefits from extrinsic benefits.
Product Line
A group of related products marketed by a company, which caters to a particular customer segment, need, or preference.
Market Segment
A group of individuals or organizations within a market that share one or more characteristics, allowing for targeted marketing strategies.
Promotional Service
A marketing strategy designed to inform, persuade, or remind consumers about a company's products or services.
BCG Portfolio Analysis
A strategic business tool developed by the Boston Consulting Group to help organizations analyze and manage various products or business units based on their market growth rate and market share.
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