Messages for Goods and Services That Do Not Perform Any

question 63

Multiple Choice

Messages for goods and services that do not perform any discernible function will most likely:

• A) have an emotional appeal.
• B) have a logical appeal.
• C) have a rational appeal.
• D) avoid using pathos to attract consumers.
• E) use logos to attract consumers.

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Definitions:

Pure Competition

A market structure characterized by a large number of small firms, identical products, and free entry and exit, leading to price-taking behavior.

Nonprice Competition

Competition based on distinguishing one’s product by means of product differentiation and then advertising the distinguished product to consumers.

Real Characteristics

The tangible and genuine attributes or qualities that define an entity, object, or condition without distortion by perceptions or other external factors.

Product Promotion

The act of marketing or advertising a product to increase awareness or sales.