An Effective Direct Response

question 52

Multiple Choice

An effective direct response:

• A) de-emphasizes negative answers.
• B) avoids wasting time in goodwill talk.
• C) emphasizes the we-viewpoint.
• D) puts negative news at the beginning of the message.
• E) presents the barest of information.

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Definitions:

Central Tendency

A measure that represents the center or typical value of a dataset, commonly identified through the mean, median, or mode.

Standard Deviation

A measure that describes the amount of variation or dispersion of a set of values from the mean, indicating the spread or variability of the data.

Mean

Calculated by dividing the total of the numbers by their quantity, the average represents the mean value of a set.

Median

The middle value in an ordered list of numbers, effectively dividing the dataset into two halves.