Which of the Following Guidelines Should Be Followed When Writing

question 18

Multiple Choice

Which of the following guidelines should be followed when writing an effective message containing good-news?

• A) The message should use the indirect approach of organizing the content.
• B) The entire objective should be contained in a sentence at the beginning of the message.
• C) The objective or main part of the message should be reserved for the ending.
• D) If parts of the objective require explanation or commentary, these must be included in the message.
• E) The message should use the we-viewpoint instead of the you-viewpoint.

Identify the promotional strategies to employ based on the product life cycle stage.

Understand the impact and strategy behind direct-to-consumer advertising in pharmaceuticals.

Comprehend the difference between push and pull promotional strategies.

Recognize the stages of the consumer purchase decision process and the effective promotional strategies at each stage.

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Definitions:

Common Fixed Expenses

Expenses that do not vary with the level of production or sales, shared across different segments of a business, such as rent for the corporate office.

Sales Mix

The relative proportions in which a company’s products are sold. Sales mix is computed by expressing the sales of each product as a percentage of total sales.

High-margin Items

Products or services that generate a significantly higher percentage of profit compared to their cost of production or acquisition.

Low-margin Items

Products or services that generate a minimal profit margin, often sold to attract customers or achieve volume sales.